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CRM Marketing Manager
Job Summary
Advertiser
Salary / Rate
Posted
Travel Trade Recruitment
£40,000 - £45,000
9th October 2019
Location
Start Date
Surrey
Type
Job Sector
Permanent
Travel, Leisure, Sport & Tourism
I am currently recruiting for a CRM Marketing Manager for an extremely successful, Surrey based tour operator. As the Marketing Manager - CRM is responsible for the creation and development of the CRM strategy using a creative approach to grow the database and effectively segment target audiences to deliver outstanding campaigns. Supported by the CRM Executive and working with the Digital and Content & Design teams. The Marketing Manager - CRM will generate high quality enquiries through email and printed direct marketing, to drive acquisitions, increase conversion, improve retention and customer loyalty.
THE JOB:
*Develop the annual email and direct marketing strategy with the key objective of enquiry generation and conversion through phone calls, store appointment requests, email enquiries and brochure orders.
*Management and development of CRM Executive.
*Responsible for the CRM budget and annual plan.
*Create best-in-class B2C and B2B emails with basic editing in Adobe Dreamweaver and…
