CRM Manager

Job Summary

Advertiser Salary / Rate Posted
threepeople £38,000 - £45,000
23rd July 2020
Location Start Date
London
Type Job Sector
Permanent Retail & Wholesale

CRM Manager London £38,000 to £45,000 p.a. + benefits d.o.e.

CRM Manager required for exciting, fast paced, internet retailing / e-commerce business

THE ROLE

Working closely with the Head of Marketing and the Head of Ecommerce, your key focus will be management and growth of the customer database and increasing lifetime value (CLTV). Responsibilities include:

      • Monitoring customer recency, frequency and monetary value (RFM)
      • Expert interrogation and analysis of database to drive business revenues
      • Managing lead generation and quality across the various touchpoints
      • Product owner of Email Service Provider/CRM system (currently Emarsys)
      • Optimising customer segmentation and personalisation for CRM activity
      • Use of CRM platform for multi-channel customer communications
      • Maintaining email reputation / deliverability across key ISPs
      • Ensuring all CRM activity is legally compliant
      • Managing Direct Mail initiatives including brochures and parcel inserts
      • Support setting of all new customer, retention and other…

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