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CRM Manager
Job Summary
Advertiser
Salary / Rate
Posted
threepeople
£38,000 - £45,000
23rd July 2020
Location
Start Date
London
Type
Job Sector
Permanent
Retail & Wholesale
CRM Manager London £38,000 to £45,000 p.a. + benefits d.o.e.
CRM Manager required for exciting, fast paced, internet retailing / e-commerce business
THE ROLE
Working closely with the Head of Marketing and the Head of Ecommerce, your key focus will be management and growth of the customer database and increasing lifetime value (CLTV). Responsibilities include:
Monitoring customer recency, frequency and monetary value (RFM)
Expert interrogation and analysis of database to drive business revenues
Managing lead generation and quality across the various touchpoints
Product owner of Email Service Provider/CRM system (currently Emarsys)
Optimising customer segmentation and personalisation for CRM activity
Use of CRM platform for multi-channel customer communications
Maintaining email reputation / deliverability across key ISPs
Ensuring all CRM activity is legally compliant
Managing Direct Mail initiatives including brochures and parcel inserts
Support setting of all new customer, retention and other…