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Audience Data Strategist - wfh
Job Summary
Advertiser
Salary / Rate
Posted
Polar Recruitment Services Ltd
£60.00 - £66.67
17th June 2022
Location
Start Date
Surrey
Type
Job Sector
Temporary
Marketing & PR
Audience Strategist
Ongoing contract - wfh
Inside IR35
As the Audience Strategist, you will be spearheading audience growth within one of the best known and admired brands in the world.
This will be within paid & owned channels, with a key focus on developing privacy-first, 1st & 2nd party Audience Maturity across all of European Markets - delivering significant change and growth in the coming years.
You will act as an ambassador for data strategy & data driven marketing - owning the creation, optimisation and management of 1P, 2P & 3P data led personalisation & audience strategy across Europe.
Skills and experience:
Experience in data-driven marketing.
AdTech or MarTech knowledge.
Experience with multi-channel campaign execution and leveraging data and insights to develop key audience segmentation.
Working knowledge of 1st, 2nd and 3rd party data, specifically with CRM & analysis, website analytics & other customer data sources.
Advanced understanding of DMP/CDP/Google ecosystems to monetise…
