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Media & Audience Strategist - CRM Data Strategy
Job Summary
Advertiser
Salary / Rate
Posted
Polar Recruitment Services Ltd
£60,000 - £70,000
11th August 2022
Location
Start Date
Surrey
Type
Job Sector
Permanent
Marketing & PR
Media & Audience Strategist - CRM Data Strategy
Up to £70,000 per annum
As the Audience Strategist, you will be spearheading media planning and audience strategies growth within one of the best known and admired brands in the world.
This will be within paid & owned channels, with a key focus on developing privacy-first, 1st & 2nd party Audience Maturity across all of European Markets.
You will act as an ambassador for data strategy & data driven marketing - owning the creation, optimisation and management of 1P, 2P & 3P data led personalisation & audience strategy across Europe.
Skills and experience:
Data-driven marketing and digital media experience - specifically Programmatic Biddable Media.
Working understanding of DMP/CDP/Google ecosystems to monetise audiences.
Knowledge and experience with multi-channel campaign audience strategy, leveraging data and insights.
Working knowledge of 1st, 2nd and 3rd party data, specifically with CRM & analysis, website analytics & other customer data…
